2012 BMW 1-Series Convertible

The new 2011 BMW 1 Series Coupe and Convertible are the first BMW models to enable access to some of the most used social networking tools, Facebook and Twitter.

Along with these capability, the new 1er facelift also offers access to internet-based radio stations. This is yet another indication that BMW along with other automakers are turning their marketing efforts towards the online medium and are looking to capitalize on the large user population that Facebook and Twitter have.

The two popular social networking platforms are reported to have combined over 700 millions active users every month. It is expected that BMW will introduce similar capabilities and features in the upcoming models and facelifts.